Creating Brand LoyaltyMike Maloney
Creating Brand Loyalty
Mike Maloney · 1999
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About the book
"Creating Brand Loyalty empowers marketing managers with the keys to power positioning and really great advertising. Through its insider insights, practical tools, and real world examples, marketing managers will gain the skills and savvy to become winning brand builders."--BOOK JACKET.
Book details
- Year
- 1999
- Language
- English
- Publisher
- AMACOM
- Editions
- 2
- Pages
- 298
- ISBN
- 9780814405017
Data source: Wikidata
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