Creating passion brandsHelen Edwards
Creating passion brands
Helen Edwards, Derek Day · 2005
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About the book
"Creating Passionbrands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different."--Jacket.
Book details
- Year
- 2005
- Language
- English
- Publisher
- Kogan Page
- Editions
- 1
- Pages
- 352
- ISBN
- 9780749443702
Data source: Wikidata
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