Creative strategy in advertisingA. Jerome Jewler
Creative strategy in advertising
A. Jerome Jewler · 2011
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About the book
"Creative Strategy in Advertising, International Edition" provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.
Book details
- Year
- 2011
- Language
- English
- Publisher
- Wadsworth/Cengage Learning
- Editions
- 1
- Pages
- 328
- ISBN
- 9781424069071
Data source: Wikidata
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