Creativity, Inc
Jeff Mauzy, Richard A. Harriman · 2003
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
"Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways - such as a new idea altogether - innovations can catapult the inventing company years ahead of competitors." "Those kinds of innovations - from the wheel to the assembly line, from the pen to the PC - are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization."--BOOK JACKET.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Harvard Business School Press
- Editions
- 1
- Pages
- 224
- ISBN
- 9781578512072
Data source: Wikidata