Louis Capozzi
Crisis management in the age of social media
Louis Capozzi · 2013
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Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media.
Book details
- Year
- 2013
- Language
- English
- Series
- Public relations collection
- Publisher
- Business Expert Press
- Editions
- 1
- Pages
- 142
- ISBN
- 9781606495810
Data source: Wikidata
