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CRM in a week

Naomi Langford-Wood, Brian Salter · 2002

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About the book

CRM (Customer Relationship Management) is about attracting and maintaining lasting customers so that they return time and again to use your service and/or buy your product. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels.

Book details

Year
2002
Language
English
Publisher
Hodder Headline
Editions
1
Pages
96
ISBN
9780340857663

Data source: Wikidata

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