CRM UnpluggedPhilip Bligh
CRM Unplugged
Philip Bligh · 2004
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About the book
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Book details
- Year
- 2004
- Language
- English
- Publisher
- John Wiley & Sons, Ltd.
- Editions
- 1
- ISBN
- 9780471663836
Data source: Wikidata