Customer equity managementRoland T. Rust
Customer equity management
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About the book
This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Prentice Hall
- Editions
- 1
- Pages
- 551
- ISBN
- 9780131419292
Data source: Wikidata
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