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Customer What?

Ian Golding · 2018

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About the book

Part practice handbook, part novel, part therapy, Customer What? is divided into four sections – each contains an overview of what needs doing; a set of practical activities and approaches to help you do it; and a story or two to illuminate your path. The fundamentals – essentials for success. Culture – connecting people to the strategy, and creating the right conditions for action. Making it happen – tools and tactics for delivering the strategy. Sustaining – continuously advocating for change. This book will help you understand where you are now, and find the right way to move forward.

Book details

Year
2018
Language
English
Publisher
CreateSpace Independent Publishing Platform
Editions
1
Pages
187
ISBN
9781527222168

Data source: Wikidata

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