Customize the BrandTorsten H. Nilson
Customize the Brand
Torsten H. Nilson · 2002
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About the book
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
First sentence: Not so long ago everything was customized.
Book details
- Year
- 2002
- Language
- English
- Publisher
- Wiley
- Editions
- 3
- Pages
- 192
- ISBN
- 9780470848227
Data source: Wikidata