Cutting edge advertisingJim Aitchison

Cutting edge advertising

Name: Cutting edge advertising
ISBN: 9789810678883

Jim Aitchison · 2004

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About the book

"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.