Marc Braunstein
Deep branding on the Internet
Marc Braunstein, Edward H. Levine · 2000
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The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.
Book details
- Year
- 2000
- Language
- English
- Publisher
- Prima Lifestyles
- Editions
- 1
- Pages
- 400
- ISBN
- 9780761525325
Data source: Wikidata