Design driven innovationRoberto Verganti
Design driven innovation
Roberto Verganti · 2009
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About the book
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Boston
- Editions
- 1
- Pages
- 288
- ISBN
- 9781422124826
Data source: Wikidata
