Designing and delivering superior customer value
Art Weinstein, William C. Johnson · 1999
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"This new book is a guide to retaining your existing customers and to gaining loyal new customers.". "Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit."--BOOK JACKET.
Book details
- Year
- 1999
- Language
- English
- Publisher
- Taylor & Francis Group
- Editions
- 8
- Pages
- 388
- ISBN
- 9780367230197
Data source: Wikidata
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