Designing for growth

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: ?design thinking,? or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Year

2011

Language

English

Publisher

Columbia Business School Pub., Columbia University Press

Editions

3

Pages

227

ISBN

9780231158381

Data source: Wikidata