Dethroning the king
Julie MacIntosh · 2011
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About the book
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfol.
Book details
- Year
- 2011
- Language
- English
- Publisher
- John Wiley & Sons
- Editions
- 5
- Pages
- 386
- ISBN
- 9781118202838
Data source: Wikidata
