Developing a market orientationRohit Deshpande
Developing a market orientation
Rohit Deshpande · 2012
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About the book
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Book details
- Year
- 2012
- Language
- English
- Publisher
- SAGE Publications, Incorporated
- Editions
- 2
- ISBN
- 9781452263168
Data source: Wikidata
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