Digital advertisingAndrew McStay
Digital advertising
Andrew McStay · 2009
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About the book
"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- ISBN
- 9780230222410
Data source: Wikidata
