Will Rowan
Digital marketing
Will Rowan · 2002
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"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket.
Book details
- Year
- 2002
- Language
- English
- Publisher
- Kogan Page
- Editions
- 1
- Pages
- 246
- ISBN
- 9780585442983
Data source: Wikidata
