Digital marketing
Alan Charlesworth · 2018
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About the book
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios.
Book details
- Year
- 2018
- Language
- English
- Publisher
- Routledge
- Editions
- 1
- Pages
- 326
- ISBN
- 9781138039520
Data source: Wikidata
