Do you sincerely want to be rich?
Charles Raw · 1972
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In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Cornfeld built a multi-billion-dollar and multi-national company, famous for a winning one-line pitch: "Do you sincerely want to be rich?"
Book details
- Year
- 1972
- Language
- English
- Publisher
- Penguin Books, Limited
- Editions
- 1
- ISBN
- 9780140034189
Data source: Wikidata
