Martha Rogers
Do You Want To Keep Your Customers Forever
Martha Rogers · 2010
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"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
Book details
- Year
- 2010
- Language
- English
- Publisher
- Harvard Business School Press
- Editions
- 1
- Pages
- 96
- ISBN
- 9781422140277
Data source: Wikidata
