Dynamics of International Advertising

"This is a textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource."--BOOK JACKET.

Year

2004

Language

English

Publisher

Peter Lang Publishing

Editions

1

Pages

342

ISBN

9780820463605

Data source: Wikidata