E-commerceKenneth C. Laudon
E-commerce
Kenneth C. Laudon, Carol G. Traver, Carol Guercio Traver, Carol Traver · 2006
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About the book
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
Book details
- Year
- 2006
- Language
- English
- Publisher
- Prentice Hall
- Editions
- 12
- Pages
- 878
- ISBN
- 9780131735163
Data source: Wikidata
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