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E-strategy

Cunningham, Michael J. · 2002

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About the book

Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world?s most successful businesses, including eBay, General Electric and Richard Branson?s Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.

Book details

Year
2002
Language
English
Series
ExpressExec -- 03.03
Publisher
Capstone
Editions
1
Pages
108
ISBN
9781841122823

Data source: Wikidata

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