EcommerceRobert T. Plant
Ecommerce
Robert T. Plant, Robert Plant · 2000
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About the book
"In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
Book details
- Year
- 2000
- Language
- English
- Publisher
- Prentice Hall PTR
- Editions
- 1
- Pages
- 368
- ISBN
- 9780130198440
Data source: Wikidata