Economics of International Business
Mark Casson · 2000
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This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.
Book details
- Year
- 2000
- Language
- English
- Publisher
- Edward Elgar Publishing
- Editions
- 2
- Pages
- 336
- ISBN
- 9781840643558
Data source: Wikidata
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