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eMarketing eXcellence

Dave Chaffey · 2008

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About the book

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

Book details

Year
2008
Language
English
Series
Emarketing essentials
Publisher
Butterworth-Heinemann
Editions
1
Pages
508
ISBN
9780750689458

Data source: Wikidata

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