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Emerging innovative marketing strategies in the tourism industry

Nilanjan Ray · 2015

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About the book

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--

Book details

Year
2015
Language
English
Series
A volume in the Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series
Publisher
Business Science Reference, an imprint of IGI Global
Editions
1
Pages
425
ISBN
9781466686991

Data source: Wikidata

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