Emerging markets ruleMauro F. Guillén

Emerging markets rule

Name: Emerging markets rule
ISBN: 9780071798112

Mauro F. Guillén · 2013

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About the book

Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.