Hatem El-Gohary
Emerging research on Islamic marketing and tourism in the global economy
Hatem El-Gohary, Riyad Eid · 2014
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"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--
Book details
- Year
- 2014
- Language
- English
- Publisher
- IGI Global
- Editions
- 2
- Pages
- 331
- ISBN
- 9781322131504
Data source: Wikidata