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Emerging research on Islamic marketing and tourism in the global economy

Hatem El-Gohary, Riyad Eid · 2014

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About the book

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--

Book details

Year
2014
Language
English
Publisher
IGI Global
Editions
2
Pages
331
ISBN
9781322131504

Data source: Wikidata

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