Empowered

""Empowered delivers insight into one of the most underused opportunities for major marketerst︣apping the army of employees and brand fans who put personal faces on corporate giants. As in Groundswell, Empowered serves up practical and tactical advice for making it happen, placing it in the all-too-rare category of business books that don't just tell you what to do but also offer a framework for how to do it."A︣bbey Klaassen Executive Editor, Advertising Age" ""When Josh talks, big companies listen. Let Josh and Ted show you what more and more companies are figuring out the hard way: the world has changed, forever."S︣eth Godin Author, Linchpin" ""For years, business books have been telling marketers to empower customers through digital channels. Empowered is even more relevant given today's realities. It gives us the tools to align our marketing strategy with the expectations of our already-empowered customers."G︣eorges-Edouard Dias Senior Vice President, Digital Business, L'Oreal" ""Our personal and business worlds have changeda︣nd Empowered is the blueprint for digital immigrants and natives to successfully participate."S︣tephen Gillett Chief Information Officer, General Manager of Digital Ventures, Starbucks Coffee Company" ""Customers today insist on innovation. Recognizing this reality, organizations in the twenty-first century must engage and energize creative employees to establish sustainable differentiation and drive results. In this timely book, Bernoff and Schadler provide practical thinking based on dozens of case studies and offer insight on how best to unleash the creative forces within your company."--Shaygan Kheradpir Executive Vice President and Chief Information Officer, Verizon" "is your company empowered for success?" "You Know It's Happening within your organization. Your peopleu︣sing low-cost, accessible technologya︣re connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one?" "We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever beforeo︣ften overmatching your team." "In Empowered, Forrester's Josh Bernoffco author of the pioneering book Groundswella︣nd Ted Schadler explain how to transform your company by unleashing

Year

2010

Language

English

Publisher

Harvard Business Press

Editions

1

Pages

252

ISBN

9781422155639

Data source: Wikidata