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Enabling consumer and entrepreneurial literacy in subsistence marketplaces

Madhu Viswanathan, S. Gajendiran, R. Venkatesan · 2008

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About the book

"This book describes research on low literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions."--BOOK JACKET.

Book details

Year
2008
Language
English
Series
Education in the Asia-Pacific region -- v. 12
Publisher
Springer
Editions
5
Pages
221
ISBN
9781402057687

Data source: Wikidata

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