Encyclopedia of Consumer Brands

Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.

Year

2006

Language

English

Publisher

St. James Press

Editions

2

Pages

1183

ISBN

9781558622272

Data source: Wikidata