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Encyclopedia of major marketing campaigns

Thomas Riggs · 2000

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About the book

Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.

Book details

Year
2000
Language
English
Publisher
Gale Group
Editions
1
Pages
2063
ISBN
9780787630423

Data source: Wikidata

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