booktheque

Endorsements in Advertising

Kerry Segrave · 2005

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

About the book

"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher.

Book details

Year
2005
Language
English
Publisher
McFarland & Company
Editions
1
Pages
239
ISBN
9780786420438

Data source: Wikidata

More by Kerry Segrave

Wiretapping and electronic surveillance in America, 1862-1920
Kerry Segrave · 2014
America brushes up
Kerry Segrave · 2010
Parricide in the United States, 1840-1899
Kerry Segrave · 2009
Film actors organize
Kerry Segrave · 2009
Actors Organize
Kerry Segrave · 2007
America on Foot
Kerry Segrave · 2006
Women And Smoking In America, 1880-1950
Kerry Segrave · 2005
Suntanning in 20th Century America
Kerry Segrave · 2005
Product Placement in Hollywood Films
Kerry Segrave · 2004
Piracy in the Motion Picture Industry
Kerry Segrave · 2003