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Enterprise one to one

Don Peppers, Martha Rogers · 1997

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About the book

Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs.

Book details

Year
1997
Language
English
Publisher
Piatkus Books
Editions
5
Pages
464
ISBN
9780749918149

Data source: Wikidata

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