Entrepreneurship
Cynthia L. Greene · 2005
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About the book
High school students today realize that becoming a business owner is a career option. Entrepreneurship: Ideas in Action, 7th Edition, provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business, including ownership, strategy, finance, and marketing. As students proceed through the book, they will develop a comprehensive business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location and financing the business are just some of the concepts covered using real-life examples that provide students with a real-world experience. -- Publisher.
Book details
- Year
- 2005
- Language
- English
- Publisher
- South-Western Pub
- Editions
- 10
- Pages
- 124
- ISBN
- 9780538441247
Data source: Wikidata
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