Ernest Dichter
Ernest Dichter and motivation research
Ernest Dichter, Rainer Gries, Stefan Schwarzkopf · 2010
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"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
Book details
- Year
- 2010
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 293
- ISBN
- 9780230537996
Data source: Wikidata
