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Essentials of health care marketing

Eric N. Berkowitz · 1996

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About the book

The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.

Book details

Year
1996
Language
English
Publisher
Jones & Bartlett Publishers
Editions
3
Pages
409
ISBN
9780763732684

Data source: Wikidata

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