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Essentials of marketing

Frances Brassington, Stephen Pettitt · 2007

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About the book

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

Book details

Year
2007
Language
English
Publisher
Pearson Education, Limited
Editions
7
Pages
568
ISBN
9780273708186

Data source: Wikidata

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