Chris Arnold
Ethical marketing and the new consumer
Chris Arnold · 2009
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Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description
Book details
- Year
- 2009
- Language
- English
- Publisher
- Wiley
- Editions
- 3
- Pages
- 272
- ISBN
- 9780470743027
Data source: Wikidata
