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Euromarketing and the Future

Lynn R. Kahle · 1996

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About the book

"Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis allows for a radical reading of contemporary health communication that can ultimately be used to strengthen marginal voices."--Jacket.

Book details

Year
1996
Language
English
Publisher
Haworth Press
Editions
7
Pages
185
ISBN
9780789060150

Data source: Wikidata

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