Evaluating public relationsTom Watson
Evaluating public relations
Tom Watson, Tom Watson, Paul Noble · 2005
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About the book
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Book details
- Year
- 2005
- Language
- English
- Publisher
- Kogan Page
- Editions
- 3
- Pages
- 288
- ISBN
- 9780749443061
Data source: Wikidata
