Evaluation in advertising reception
Stella Bullo · 2014
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About the book
"Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices"--
Book details
- Year
- 2014
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 207
- ISBN
- 9781137350428
Data source: Wikidata