Leonard H. Hoyle
Event Marketing
Leonard H. Hoyle · 2002
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Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
First sentence: "Regardless of the nature of your event, its success will largely depend on promotion."
Book details
- Year
- 2002
- Language
- English
- Publisher
- Wiley
- Editions
- 6
- Pages
- 256
- ISBN
- 9780471401797
Data source: Wikidata