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Fables, Fashions, and Facts About Advertising

John Philip Jones · 2003

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About the book

"Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned with advertising."--Jacket.

Book details

Year
2003
Language
English
Publisher
Sage Publications, Inc
Editions
1
Pages
328
ISBN
9780761927990

Data source: Wikidata

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