Fashion Marketing Essentials

Mujo's Fashion Marketing Essentials textbook provides students with a practical introduction to the world of fashion marketing. Through this textbook, students learn foundational concepts in marketing and business, and gain practical experience working with industry-standard marketing tools and platforms. Students will also build a solid foundation of fashion industry knowledge, covering everything from fashion shows and display planograms to textiles and garment construction. -- Course description.

Year

2024

Language

English

Publisher

Mujo Learning Systems, Inc.

Editions

1

ISBN

9781998798544

Data source: Wikidata