Fashion Marketing & Merchandising
Mary G. Wolfe · 2014
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Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail and economic fundamentals and strategies for retail success. Fashion Marketing & Merchandising has hundreds of color photographs and other illustrations to add interest and a deeper understanding of its content. It contains an extensive glossary that defines fashion, apparel, and related business terms used by industry professionals. -- Introduction.
Book details
- Year
- 2014
- Language
- English
- Publisher
- Goodheart-Willcox Co.
- Editions
- 2
- Pages
- 672
- ISBN
- 9781619604926
Data source: Wikidata
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