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Fashioning globalisation

Maureen Molloy · 2013

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About the book

"Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans. This book reports on a phenomenon that seems to exemplify the twin imperatives of globalisation and female emancipation. A major conceptual contribution to the literatures on globalisation, fashion and gender, analysing the ways in which women's entry into the labour force over the past thirty years in the developed world has underpinned new forms of aestheticised production and consumption as well as the growth of 'work-style' businesses A vital contribution to the burgeoning literature on culture and creative industries which often ignores the significant roles taken by women as entrepreneurs and designers rather than mere consumers Introduces fashion scholars and economic geographers to a paradigmatic example of the new designer fashion industries emerging in a range of countries not traditionally associated with fashion Takes a fresh perspective on an industry in which Third World garment workers have been the subject of exhaustive analysis but first world women have been largely ignored." -- Publisher's information. "This book reports on the phenomenon of a new, globalised market for off-the-peg designer clothes created by independent artisans, exemplifying the twin imperatives of globalisation and female emancipation. Even as women (and others) in outsourced sweat shops suffer a form of modern-day bondage, women in developed nations and select developing economies are carving out new careers in the fashion industry as mid-level entrepreneurial designers. Focuses in depth on the dynamics of independent fashion design in New Zealand, and the assertion that there esixt as-yet untraced links between the entry of first world women into paid employment and the wider processes of globalisation. This revealing study of New Zealand fashion demonstrates that economic globalisation, the movement of middle-class women into the labour force and the changing structure of the fashion industry are not only coterminous but intrinsically connected"--Cover.

Book details

Year
2013
Language
English
Series
RGS-IBG book series
Publisher
Wiley-Blackwell
Editions
1
Pages
200
ISBN
9781444337013

Data source: Wikidata

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